MINI is slated to be the main sponsor at the 2022 gamescom convention in Cologne, Germany, which will be held from 24 August to 28 August 2022. The convention will see gaming fans from all over the world on a huge 220,000sqm of exhibition space with 1,100 exhibitors.
MINI will also be displaying its Aceman Concept, which is characterised by a playful, novelty-seeking approach to challenges. The brand aims to bring together MINI fans worldwide with the car in an authentic and fun way.
Aceman Concept will serve as a medium to a highly immersive and unique Pokemon animation Visitors to the gamescom merch area will be able to view the MINI Aceman Concept which features an exclusive vehicle mode.
During gamescom, Pikachu, the iconic character from Pokemon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation also extends across the dashboard, front doors and apron projection of the car.
In the animated loop, a Poke Ball first appears in the OLED display and moves, then opens in a blue glow that moves from the OLED display via the dashboard and the light bar of the doors, as well as the apron projection through the vehicle interior.
In another loop, Pikachu appears in the display at the start. The famous electric Pokemon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.
MINI will also be displaying its Aceman Concept, which is characterised by a playful, novelty-seeking approach to challenges. The brand aims to bring together MINI fans worldwide with the car in an authentic and fun way.
During gamescom, Pikachu, the iconic character from Pokemon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation also extends across the dashboard, front doors and apron projection of the car.
In the animated loop, a Poke Ball first appears in the OLED display and moves, then opens in a blue glow that moves from the OLED display via the dashboard and the light bar of the doors, as well as the apron projection through the vehicle interior.
In another loop, Pikachu appears in the display at the start. The famous electric Pokemon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.
