Audi has revealed a new version of its iconic four-ringed logo. You may not be able to notice the difference immediately as afterall, the German brand's design language has always been an exercise in restraint.
Audi Designer Andre Georgi, remarked that the new design is more in line with the Audi philosophy, and that it targets 'modern customers who value high quality design and attention to detail.'
Audi claims that the clarity of the new black and white rings will help the company's corporate identity stand out more Andre also states that the clarity of the new black and white rings helps make the Audi corporate identity unmistakable. It also replaces the previously chrome rings that had been present on its cars.
The thin black border around the rings makes for a consistent, premium appearance, regardless of the car's paint or radiator grille colour. Customers who wish to do so can also continue to opt for the new rings in black.
However, one of the biggest changes to the logo is that it now features a two-dimensional design. The reasoning behind this decision was so that the logo has the same look everywhere, regardless of whether it is viewed on a magazine, smartphone, billboard or an Audi car.
Audi Designer Andre Georgi, remarked that the new design is more in line with the Audi philosophy, and that it targets 'modern customers who value high quality design and attention to detail.'
The thin black border around the rings makes for a consistent, premium appearance, regardless of the car's paint or radiator grille colour. Customers who wish to do so can also continue to opt for the new rings in black.
However, one of the biggest changes to the logo is that it now features a two-dimensional design. The reasoning behind this decision was so that the logo has the same look everywhere, regardless of whether it is viewed on a magazine, smartphone, billboard or an Audi car.
