BMW Asia, in a special collaboration with the Orchard Road Business Association, has taken over the digital billboard along Mandarin Gallery to engage audiences and allow them to experience the new BMW 7 Series.
From 1 November 2022 to 30 November 2022, from 7:00pm to 10:00pm daily, audiences as far as 1km away will be able to experience a 45-second or 90-second journey through the latest innovations of the 7 Series. Using augmented reality technology, the audience can also participate in various social media contests, and experience different aspects of the 7 Series.
Audiences as far as 1km away will be able to experience a 45 or 90-second journey through the 7 Series and its latest innovations From 1 November 2022 to 15 November 2022, audiences can snap a picture or video of one or more elements of the 7 Series and share it on Facebook or Instagram. Including @BMWSingapore and #ThisIsForwardism in the caption will help them to stand a chance to be one of the 77 lucky winners to walk away with a $100 Great Christmas Village Fun Card.
From 16 November 2022 to 30 November 2022, audiences can watch the BMW showcase of the 7 Series on the Mandarin Gallery digital billboard with the AR app (PopAR). They can also attempt to catch crystals raining during the show by screen-grabbing them.
To find out more, head over here.
From 1 November 2022 to 30 November 2022, from 7:00pm to 10:00pm daily, audiences as far as 1km away will be able to experience a 45-second or 90-second journey through the latest innovations of the 7 Series. Using augmented reality technology, the audience can also participate in various social media contests, and experience different aspects of the 7 Series.
From 16 November 2022 to 30 November 2022, audiences can watch the BMW showcase of the 7 Series on the Mandarin Gallery digital billboard with the AR app (PopAR). They can also attempt to catch crystals raining during the show by screen-grabbing them.
To find out more, head over here.
