Mercedes-Benz and Roger Federer have come together to launch the Neon Legacy initiative with the goal of giving something back to society. The initiative will come in the form of different projects, each of which will create meaningful and lasting results through charitable activities.
The first result of the collaboration between Mercedes-Benz and Roger Federer was on display at the Laver Cup in London, where a Mercedes-AMG GT63 S E Performance was painted in the neon yellow colour of tennis balls, adorned with Roger Federer's personal signet.
The first collaboration is a Mercedes-AMG GT63 S E Performance painted in the neon yellow colour of tennis balls The project will enter the next round on 26 November 2022, where the unique car will be auctioned off at RM Sotheby's in Munich. Mercedes-Benz will invest all auction proceeds into the renovation of a public tennis court in London, enabling tennis enthusiasts of all ages to improve their game by playing on a high quality court.
The auction of the Mercedes-AMG GT63 S E Performance and the investment of the proceeds in the London project are only the beginning of the joint initiative between Mercedes-Benz and Roger Federer.
Further projects are planned for 2023. Also, a documentary on the renovation of the street court will be published early next year.
The first result of the collaboration between Mercedes-Benz and Roger Federer was on display at the Laver Cup in London, where a Mercedes-AMG GT63 S E Performance was painted in the neon yellow colour of tennis balls, adorned with Roger Federer's personal signet.
The auction of the Mercedes-AMG GT63 S E Performance and the investment of the proceeds in the London project are only the beginning of the joint initiative between Mercedes-Benz and Roger Federer.
Further projects are planned for 2023. Also, a documentary on the renovation of the street court will be published early next year.
