Porsche unveils entry into virtual worlds during Art Basel in Miami

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Porsche unveils entry into virtual worlds during Art Basel in Miami

Porsche is launching a new opportunity for its fans to interact with the brand in the digital sphere its first collection of NFTs at Art Basel Miami.

01 Dec 2022 | International News : U.S.A

Porsche has presented its next brand experience in the digital world at Art Basel in Miami with the unveiling of its newest collection of Non-Fungible Tokens (NFT).

Porsche's new project in the field of digital art is realised by the Hamburg-based Designer and 3D Artist Patrick Vogel, who has created digital images that revolve around a white Porsche 911 Carrera.

An NFT buyer can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences

Buyers can influence and help shape the design of their individual NFT in a collaborative and immersive journey. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences.

The 'Performance', 'Heritage', and 'Lifestyle' themes to choose from will influence the look and character of the digital collectibles. Owners will then have access to their individual collectibles in the virtual world, with each being created by Unreal Engine 5.

From January 2023, interested parties will have access to a total of 7,500 unique digital collectibles. It is also possible for them to register in advance on an allowlist. The purchase of NFTs is limited to three copies per person. Each digital work of art costs 0.911 ETH, which includes VAT.