Maserati has launched a new online platform in North America to simplify the car-purchasing process for customers, and in a bid to cater to the high demand for its new cars. The new digital platform is named 'My Maserati Showroom', which allows for customers to virtually research more information about Maserati's cars.

Customers will be able to review dealer inventory near them and choose to complete parts of the buying experience online. Maserati customers will also be able to discover and compare local dealerships to find the delivery options that work best for their individual needs.

'My Maserati Showroom' not only allows customers to toggle between vehicle models, model years, and trim options to find the car that's perfect for them, but also offers the ability to easily calculate and compare vehicle payment options.

They can also schedule test drive requests, submit credit applications, review warranty and service protections, and get trade-in estimates. Soon, clients will also be able to chat with a Maserati expert directly from 'My Maserati Showroom', to help them find their desired vehicle.

To experience 'My Maserati Showroom', head over here.