General Motors has announced that Michael Simcoe, its previous Design Chief, has been promoted to Senior Vice President of Global Design with effect from 1 January 2023. Simcoe will continue to report to GM President Mark Reuss.
Under Simcoe's leadership, GM's brand design studios have produced award winning products across several categories.
GM's brand design studios have produced groundbreaking cars such as the 2020 Chevrolet Corvette Stingray under Simcoe's leadership Some examples include the Electra EVs, Cadillac Celestiq and Lyriq, Chevrolet Equinox EV, Blazer EV and the Silverado EV.
Other milestone vehicles include the 2020 Chevrolet Corvette Stingray, the company's first ever mid-engine Corvette, and the 2023 GMC Yukon Denali Ultimate, which helped to further elevate the GMC brand.
During Simcoe's tenure leading GM Design, he has reshaped the organisation to deliver not only new products with a focus on detail and execution, but a creative rethink of the business that's inspired growth in spaces like electrification, autonomy and software.
Simcoe's lead of GM Design has resulted in growth in spaces such as autonomy and software Simcoe joined GM in 1983 as a designer at Holden in Australia. He became Director of GM Asia Pacific Design in 1995, and was named Executive Director of the division in 2003, leading the development of the new GM Korea design operations.
He became Executive Director of North American Exterior Design the following year, and was responsible for commercial successes such as the GMC Terrain, Buick LaCrosse, Chevrolet Camaro, and the Cadillac CTS.
Under Simcoe's leadership, GM's brand design studios have produced award winning products across several categories.
GM's brand design studios have produced groundbreaking cars such as the 2020 Chevrolet Corvette Stingray under Simcoe's leadership
Other milestone vehicles include the 2020 Chevrolet Corvette Stingray, the company's first ever mid-engine Corvette, and the 2023 GMC Yukon Denali Ultimate, which helped to further elevate the GMC brand.
During Simcoe's tenure leading GM Design, he has reshaped the organisation to deliver not only new products with a focus on detail and execution, but a creative rethink of the business that's inspired growth in spaces like electrification, autonomy and software.
He became Executive Director of North American Exterior Design the following year, and was responsible for commercial successes such as the GMC Terrain, Buick LaCrosse, Chevrolet Camaro, and the Cadillac CTS.
