Genesis, the luxury arm of Hyundai, has announced the appointment of Mike Song as Global Head of Genesis, and his promotion to Executive Vice President, effective from 1 January 2023. In addition to his new role, Song will continue to serve as COO, leading all aspects of the business worldwide.

Song joined Genesis in January 2020 to lead global sales, helping the company achieve significant growth in product volume and profitability. He was appointed Chief Operating Officer in September 2021, and has played a leading role in strengthening global business operations, elevating the brand's awareness as a top player in the luxury automotive market.