Shortly after unveiling the out-of-this-world i Vision Dee Concept car at the CES 2023, BMW has provided a clearer first look at what to expect inside its new era of electric cars come 2025.
Apparently heralding in "a new generation of Head-up displays", the singular photo provided by the carmaker shows a full-length image cast across the entire base of the car's windscreen. Beyond information that is directly relevant to the driver, BMW is suggesting that other key components of an infotainment system - such as media - can be displayed with the extra space.
BMW had previously teased that the i Vision Dee Concept car (pictured) would feature an advanced head-up display spanning the windscreen's width Most striking in this latest revelation, however, is BMW's specific promise to introduce the new technology in their 'Neue Klasse' all-electric cars. Directly referencing BMW’s striking sedans and coupes in the 1970s, the impending lineup will tread exciting new ground for the marque as it introduces a brand new, bespoke EV architecture to the Group.
Speaking at the CES 2023, Chairman of the Board of Management of BMW AG, Oliver Zipse called the image "more than a vision", before going on to declare that BMW customers would be able to experience the technology in their vehicles "the year after next".
Apparently heralding in "a new generation of Head-up displays", the singular photo provided by the carmaker shows a full-length image cast across the entire base of the car's windscreen. Beyond information that is directly relevant to the driver, BMW is suggesting that other key components of an infotainment system - such as media - can be displayed with the extra space.
Speaking at the CES 2023, Chairman of the Board of Management of BMW AG, Oliver Zipse called the image "more than a vision", before going on to declare that BMW customers would be able to experience the technology in their vehicles "the year after next".
