Polestar has inaugurated a new design studio in Gothenburg, Sweden.
Nestled in a dense forest adjacent to the brand's global headquarters, the new design studio will house up to 120 design team members, led by Head of Design at Polestar, Maximilian Missoni.
The new design studio was born out of a former Volvo facility, and has been upgraded to match the brand's clean, minimalistic Scandinavian aesthetic Missoni was also responsible for drawing up the plans for the new studio, the design of which is said to make use of the same prime materials and with the same attention to detail that runs through the Polestar 3 (Catch us as we get a look at the car on video at its unveiling here).
Born out of a historic former Volvo facility completed in 1984 by Italian Romaldo Giurgola and local Architect Owe Svard, the building has been upgraded while maintaining its unique architectural character and will house its occupants in an environment that combines modernist architecture with the brand's clean, minimalistic Scandinavian aesthetic.
This new design studio is also where the Polestar Design team will continue to build on the brand's new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with the Polestar 3, which launched in October 2022. So, if you like what you see in the photos above, its likely you’ll also like the upcoming Polestar 5, currently set to be unveiled in 2024.
The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, as well as virtual reality rooms and meeting spaces.
Nestled in a dense forest adjacent to the brand's global headquarters, the new design studio will house up to 120 design team members, led by Head of Design at Polestar, Maximilian Missoni.
Born out of a historic former Volvo facility completed in 1984 by Italian Romaldo Giurgola and local Architect Owe Svard, the building has been upgraded while maintaining its unique architectural character and will house its occupants in an environment that combines modernist architecture with the brand's clean, minimalistic Scandinavian aesthetic.
This new design studio is also where the Polestar Design team will continue to build on the brand's new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with the Polestar 3, which launched in October 2022. So, if you like what you see in the photos above, its likely you’ll also like the upcoming Polestar 5, currently set to be unveiled in 2024.
The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, as well as virtual reality rooms and meeting spaces.
