Giti Tire, a global tyre company headquartered in Singapore with manufacturing facilities in the U.S.A, Indonesia, and China, has announced a new co-branding agreement with Italian auto parts and accessories firm Sparco.
Under this exclusive partnership, Giti Tire will be the global automotive tyre partner of Sparco, and the new slogan 'Giti - Powered by Sparco' will be featured on the sidewalls of Giti's ultra-high performance tyres from 2024.
In addition, a line of Sparco co-branded leisure clothing will also be available for Giti distributors and customer-facing dealers, while the firms will also be supplying technical clothing and solutions for gaming equipment to Giti's established eSports activities.
Both firms are said to share a number of common core values, which include safety, performance, research, and development, as well as sustainability. Giti Tire states that this partnership marks the beginning of a new chapter for both companies and what can be accomplished together in the future.
Under this exclusive partnership, Giti Tire will be the global automotive tyre partner of Sparco, and the new slogan 'Giti - Powered by Sparco' will be featured on the sidewalls of Giti's ultra-high performance tyres from 2024.
In addition, a line of Sparco co-branded leisure clothing will also be available for Giti distributors and customer-facing dealers, while the firms will also be supplying technical clothing and solutions for gaming equipment to Giti's established eSports activities.
Both firms are said to share a number of common core values, which include safety, performance, research, and development, as well as sustainability. Giti Tire states that this partnership marks the beginning of a new chapter for both companies and what can be accomplished together in the future.
