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Giti Tire, a global tyre company headquartered in Singapore with manufacturing facilities in the U.S.A, Indonesia, and China, has announced a new co-branding agreement with Italian auto parts and accessories firm Sparco.

Under this exclusive partnership, Giti Tire will be the global automotive tyre partner of Sparco, and the new slogan 'Giti - Powered by Sparco' will be featured on the sidewalls of Giti's ultra-high performance tyres from 2024.

In addition, a line of Sparco co-branded leisure clothing will also be available for Giti distributors and customer-facing dealers, while the firms will also be supplying technical clothing and solutions for gaming equipment to Giti's established eSports activities.

Both firms are said to share a number of common core values, which include safety, performance, research, and development, as well as sustainability. Giti Tire states that this partnership marks the beginning of a new chapter for both companies and what can be accomplished together in the future.

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