Nissan launches limited run of exciting Juke-R as it stars in own movie

And now, Desert Nemesis follows Nissan’s inaugural GT Academy winner, Lucas Ordonez, as he takes on the world’s best supercars in a thrilling street race, reminiscent of the ‘Need for Speed’ movies.

In Desert Nemesis, award-winning film director, Rob Kaplan, captured the noise and excitement generated by the muscular Juke-R and a street race against its loudest, most acclaimed adversaries.

Weaving together the cinematic scenes of a high-production movie and raw footage of the gamer-turned-professional racer taking on the world’s most exciting, road-legal cars through the roads of Dubai’s exclusive International Marina Club, Kaplan gives us the opportunity to see the Juke-R find its place among the world’s elite.

Spaniard, Ordonez, became a professional racing driver thanks to Nissan’s hugely-innovative GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011 and will return to La Sarthe on June 16/17 with class-winning Nissan-powered team, Greaves Motorsport.  

In the run-up to the film launch on May 3, several teaser trailers have been released through Nissan’s Facebook and YouTube channels, offering the audience ‘behind-the-scenes’ footage of one of the automotive industry’s bravest, boldest productions.

The 3.8-litre Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.

While the original Juke-R was based on the MY10 GT-R running gear, the run of new cars will benefit from featuring the drivetrain and chassis of the MY12 GT-R and, with the build of the first cars underway, the first three cars will be delivered to their new owners in late summer.

Gareth Dunsmore, Marketing Product Manager for the Juke, said, "The Juke-R was originally intended as a one-off concept to marry two of Nissan’s most innovative models. But the reaction we had to the car in Dubai was amazing – people were making offers for the original on the street!"