Hyundai Motor has unveiled a world-first - a unique piece of design theatre that aims to educate people about the real-life benefits of hydrogen fuel cell technology. Introducing the Hyundai Fuel Cell Farm - the world's first aquaponics ecosystem powered by Hyundai Motor's zero-emission ix35 Fuel Cell.

The Fuel Cell Farm will be positioned outside the front of the Design Museum in London for one day only. Kit Malthouse, Deputy Mayor of London for Business and Enterprise and Chairman of the London Hydrogen Partnership said, "We are getting London ready for this massive step forward in propulsion technology by supporting businesses to put fuel on the ground, and consumers to buy zero emission vehicles. London has been at the forefront of mobility advances through the centuries and that's where we want to stay."

Aquaponics is a sustainable farming solution - a combination of hydroponics (growing plants in water) and aquaculture (raising fish in tanks). The Fuel Cell Farm operates by taking the water emitted by the hydrogen-powered Hyundai ix35 Fuel Cell and filtering this water into the fish tank. The aquaponics technology then harnesses minerals from the fish waste to grow the plants on the farm.

Essentially the Hyundai ix35 Fuel Cell is the heartbeat to the lifecycle of the installation. It powers and facilitates the functionality of the aquaponics farm, using clean emissions (only water) to fuel sustainable agriculture.

As the first car company in the world to assembly line-produce fuel cell vehicles, Hyundai has accelerated London's plans to become one of the major hydrogen capitals of the world and will soon be delivering five emission-free ix35 Fuel Cells to the Greater London Authority. These cars will operate in London and be an integral part of the London Hydrogen Network Expansion (LHNE) project.

Two hydrogen fuel stations are already open in the Capital - one of which has public access - with a third to come as part of the LHNE project.