Tyres are arguably one of the most important components on your vehicle. They are, however, among the least understood features.
The market of tyres is a highly competitive one, as most consumers have their own preferences for one tyre over another
A vehicle's tyres are its sole contact with the road, just like our shoes. You need a good pair of shoes with good support so that you feel comfortable walking around.
Similarly, every car needs a good set of tyres to deliver optimum performance, provide excellent comfort and most importantly, ensure first-class safety of everyone on board.
Kumho Tires
The history of Kumho Tires, formerly known as Samyang Tires, began in September 1960. In those days, the automobile industry was at a primitive stage, as were auto parts industries like the tyre industry.
As a result, production of tyres were only limited to 20 a day because of backward technology and a shortage of facilities.
The Kumho Ecsta range of tyres combines high performance with innovative features to create a family of products that boasts both value and quality
The company's main products include various automobile tyres and tubes used in sedans, SUVs, trucks, buses, industrial vehicles and even aircrafts. Kumho Tires also provides racing tyres for circuit or rally competitions.
Kumho ECSTA HM KH31 Tyre
One good tyre is the KH31 from Kumho's ECSTA HM range. Its predecessor, the KH11, was equally very successful, but the updated KH31 boasts Kumho's next generation high performance tread compound technology for excellent handling and hydroplaning resistance.
This attractive looking tyre is designed to provide a new level of balanced performance for higher powered sedans.The modern and distinctive sidewall design features solid lettering and a comb shaped saw-like band. The KH31 is available in a range of sizes from 15-inch to 18-inch.
Alternating tread blocks with sinusoidal grooves in and out provide maximum water drainage and thus make the KH31 extremely resistant to hydroplaning
The KH31 delivers tyre performance that is very adaptive in both wet and dry conditions. More importantly, differences can be felt with hard braking, especially during wet weather. The cross shaped side of the shoulder breaks the water tension and the streamlined round grooves push the water aside while the four straight grooves maximise drainage.
The tyre was ranked third in a tyre comparison done by Auto Bild, one of Europe's prestigious automotive magazines. The tyre was also "highly recommended" by the magazine and more impressively, Kumho was the only Korean tyre manufacturer to receive the top rating.
Previously, the KH31 also achieved second place in a tyre test by Auto Zeitung, a well-regarded German publication.
The KH31 meets the needs of users of medium family cars who need a tyre to cope with daily commutes as well as short trips to the shops or the school run along with longer journeys on family holidays covering highways and suburban roads.
Kumho Tires is a revered brand in the tyre industry with a wide network of eight domestic and overseas factories
Why Kumho Tires?
With more than 53 years experience, Kumho Tires is an established global conglomerate, exporting its products to more than 180 countries around the world.
In addition, Kumho Tires boasts state-of-the-art technology thanks to extensive research and development in facilities located in China, Germany and U.S.A along with the central headquarters in Korea.
Kumho's professional team is also well-versed in technological aspects, with high levels of qualified skills to ensure that the highest quality tyres are produced.
Driven by innovation in management and technical development, Kumho has become one of the top ten tyre companies in the world.
More notably, Kumho Tires has many awards and accolades to its name such as the International Forum (IF) Product Design Award, 'red dot design' Award and many more.
Kumho has a wide range of authorised distributors and retailers located around Singapore. Their information can be found here.
