Bold, rebellious and provocative, Cupra is counting on a design-first, opportunity-abundant approach to brand building.
Cupra hopes to inspired the world of electric racing with its appointment of one of Formula E's most successful drivers as an official brand ambassador.
J.A. Bayona, one of the youngest directors to achieve international success, has been announced as the latest Cupra global brand ambassador.
Swimming champion and Cupra's new brand ambassador Adam Peaty drives the Formentor around Oulton Park Circuit in a new video.
Seat has announced the launch of Cupra, a new brand with its own distinct identity, at an exclusive event held in Barcelona.
Seat has announced its new Cupra standalone performance sub-brand, with the first Cupra models set to be shown to public at the beginning of March.