Cupra becomes an independent brand of Seat

Beginning now, Cupra, which has always been Seat's ultimate expression of sportiness, is born to captivate car enthusiasts around the world. Cupra stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts.

Cupra becomes its own entity, created to develop models in conjunction with Seat and with the firm commitment to grow independently. With this move, the brand will have dedicated floor space in approximately 260 specially selected Seat dealerships across Europe.

"Cupra is a big opportunity for Seat, for our customers and for the business," said Seat President Luca de Meo. "The whole project has surfaced as the dream of a group of people who were looking for a way to conquer a new group of car lovers."

This new brand will be a part of Seat the same way as other wholly-owned companies such as Seat Metropolis:Lab Barcelona. With this arrangement, the company seeks to diversify its business and develop new models that can prove to be profitable while continuing to strengthen its financial position.

Seat is one of the fastest growing brands in Europe and is currently well placed for the launch of Cupra. In addition, Cupra will also encompass the entire motorsport and racing division, an area that until now was the responsibility of Seat Sport and which will be directly integrated into the new brand.

The Cupra logo, which was revealed a few weeks ago, is inspired by the attitude of tribal civilisations and reflects the values that the new brand is keen to transmit - passion, precision, determination and courage.

Seat Vice President for Sales and Marketing Wayne Griffiths said, "Our ambition for the Cupra brand is to double the sales within the next four to five years, focusing our business model on four main pillars: Distribution, partnerships, racing and product."