This sees the latest evolution of the Lamborghini Fast ForWorld Experience, an ecosystem that allows players to explore, race, and interact with elements.
The latest innovation gives drivers the opportunity to be immersed in the MINI universe from directly behind the wheel of a MINI, thanks to virtual reality.
Porsche is launching a new opportunity for its fans to interact with the brand in the digital sphere its first collection of NFTs at Art Basel Miami.
MINI fans can now race each other in their customised vehicles with a new immersive 3D experience in Horizon Worlds.
BMW Motorsport SIM Racing presents a spectacular premiere of gaming equipment at its BMW SIM Live event, taking technology transfer to a whole new level.
Honda's plants in Ohio, Indiana, Alabama and South Carolina are celebrating National Manufacturing Day by hosting a virtual manufacturing experience.
Volkswagen presents the new Nivus, a crossover utility vehicle developed in Brazil, through a virtual world premiere via livestream.
Aston Martin confirms manufacturer debut for The Race All-Star Series with three Aston Martin Racing works drivers.
Five gamers have set a new Guinness World Record for the 'Longest Video Marathon on a Racing Game' by racing in a virtual Ford GT for 48 hours straight.
BMW has launched the world's first 360-degree interactive film offering a virtual test drive of the the BMW i3 electric vehicle.