BMW launches world's first 360-degree interactive film to test drive BMW i3
16 Sep 2013|3,447 views
The film offers consumers a virtual test drive of the fully electric BMW i3, while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award winning Director, Jason Zada, best known for directing 'Take This Lollipop' which has been seen by more than 100 million people.
BMW U.K. Marketing Director, Chris Brownridge, said, "Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood style movie."
Earlier this month, BMW launched an automated information service, BMW i Genius that uses specially developed software to interact with potential customers in a live question and answer format via text message. Two BMW i cars are confirmed for production, the fully electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car.
The film invites users to assume the position of the driver and supporting actor in a dramatic, fast paced race to save the world. Shot in 360-degree detail and using complete surround sound, the film allows the user to explore and interact with a fully immersive virtual environment by manoeuvring their smartphone or tablet.
The film offers consumers a virtual test drive of the fully electric BMW i3, while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award winning Director, Jason Zada, best known for directing 'Take This Lollipop' which has been seen by more than 100 million people.
BMW U.K. Marketing Director, Chris Brownridge, said, "Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood style movie."
Earlier this month, BMW launched an automated information service, BMW i Genius that uses specially developed software to interact with potential customers in a live question and answer format via text message. Two BMW i cars are confirmed for production, the fully electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car.
The film offers consumers a virtual test drive of the fully electric BMW i3, while at the same time playing a role in an evolving on screen drama. The interactive virtual test-drive film was shot by Emmy Award winning Director, Jason Zada, best known for directing 'Take This Lollipop' which has been seen by more than 100 million people.
BMW U.K. Marketing Director, Chris Brownridge, said, "Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood style movie."
Earlier this month, BMW launched an automated information service, BMW i Genius that uses specially developed software to interact with potential customers in a live question and answer format via text message. Two BMW i cars are confirmed for production, the fully electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car.
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