Aston Martin looks set to take on Rolls-Royce's Private Office with its new Q New York, a new ultra-luxury flagship space from which customers can engage with the brand.
Located right along Manhattan's Park Avenue in Now York City, the new space will bring Aston Martin's bespoke service, Q by Aston Martin, to North America for the first time. This will be done through a 10.5m x 3.5m LED wall, which will allow customers to view any Aston Martin in real-life size.
The location will allow customers to experience the sensorial touch and feel of physical colour and trim samples while specifying their vehicle Use of near-field communication technology will also facilitate a seamless specification service, and customers will be able to combine the sensorial touch and feel of physical colour and trim samples with live configuration on screen.
A live video link from Manhattan to Aston Martin's design studio in Gaydon, U.K. will additionally enable real-time communication between clients and the brand's renowned designers and the Q by Aston Martin team.
On the outside, the location has been designed to impress. A unique window installation, which Aston Martin is calling the 'Champagne Frame', is said to be the one of the largest single panes of glass ever installed into a New York building. This will offer all a view of Aston Martin's latest and most iconic models, all illuminated via a 2,100 bulb chandelier that spans a total of 40m.
The location will also serve as a showcase and launch venue for Aston Martin's latest products, from unique special builds to limited-edition models and newcomers to Aston Martin's breathtaking portfolio. The new DB12 for example, currently sits at the location, marking the first time the car is being displayed in North America. The DB12 is being displayed alongside the Aston Martin Valkyrie AMR Pro hypercar.
Located right along Manhattan's Park Avenue in Now York City, the new space will bring Aston Martin's bespoke service, Q by Aston Martin, to North America for the first time. This will be done through a 10.5m x 3.5m LED wall, which will allow customers to view any Aston Martin in real-life size.
A live video link from Manhattan to Aston Martin's design studio in Gaydon, U.K. will additionally enable real-time communication between clients and the brand's renowned designers and the Q by Aston Martin team.
On the outside, the location has been designed to impress. A unique window installation, which Aston Martin is calling the 'Champagne Frame', is said to be the one of the largest single panes of glass ever installed into a New York building. This will offer all a view of Aston Martin's latest and most iconic models, all illuminated via a 2,100 bulb chandelier that spans a total of 40m.
The location will also serve as a showcase and launch venue for Aston Martin's latest products, from unique special builds to limited-edition models and newcomers to Aston Martin's breathtaking portfolio. The new DB12 for example, currently sits at the location, marking the first time the car is being displayed in North America. The DB12 is being displayed alongside the Aston Martin Valkyrie AMR Pro hypercar.
