Bridgestone Tyre Sales Singapore Pte., Ltd, subsidiary of the world's largest tyre and rubber company Bridgestone Corporation, held a Memorandum of Understanding (MOU) ceremony onboard The Royal Albatross, Singapore's only luxury tall ship, on 8th November 2014. Attended by 32 dealers, the ceremony reaffirmed their long-standing family channel partnership with Bridgestone.
Since 2004, Bridgestone's family channel partnership has grown tremendously. This year, three new MOUs were forged to further enhance Bridgestone's presence in the tyre industry. The MOU aims to expand Bridgestone's authorised dealer coverage across Singapore, increasing customer convenience.
Set against the backdrop of Marina Bay and the setting sun, the dealers, together with Bridgestone, set sail for an unforgettable experience across Singapore’s financial district.
Speaking at the ceremony, Mr. Michael Tan, Managing Director of Bridgestone Tyre Sales Singapore, updated the dealers on Bridgestone's recent activities. He thanked the family channel dealers for their loyalty and support, highlighting that their contribution allowed Bridgestone to weather the global economic storm and strong competitive headwinds.
To commemorate the occasion, each family channel dealer was presented with a Certificate of Authorised Dealer, before adjourning for an evening of gourmet delights and fine hospitality.
