The new Fiat 500 was launched in unforgettable style on 4 July 2007. Since then, the second generation of the model that has symbolised the history of Italian cars has quickly conquered everyone's hearts. Running until July 7, the celebration of the Fiat 500C will involve the major European cities and five customised Fiat locations up and down Italy.

In Italy, the celebrations get under way tomorrow through a unique initiative in partnership with European TV station, Rai. The Rai Uno, Rai Due and Rai Tre channels will simultaneously and frequently broadcast a special collection of short films, old clips and sketches dedicated to the Fiat 500. The television event will end during prime time on Rai Uno with a special edition of "Porta a Porta", entitled "50 years of a winning Italy". The show will cover half a century of Italian style, of which the Fiat 500 is certainly among the most loved and established symbols in the world.

Hosted by Bruno Vespa and Milly Carlucci, and broadcasting live from Rome, L'Aquila and Turin, this one-off programme will have one unique feature: the guests will not come on stage through the show's famous door, but will instead arrive at the studio in a Fiat 500. Among the many prestigious guests representing Italian creativity will be Luca Cordero di Montezemolo and John Elkann, chairman and vice-chairman respectively of the Fiat Group, while the CEO of Fiat Automobiles, Lorenzo Sistino, will discuss via a live link to the Lingotto rooftop test track in Turin the journey from the glorious history of the Fiat 500 to the arrival of the new 500C.