Jaguar's global brand director has recently confirmed that the company is in contemplation of launching several new models as part of their expansion plan.
Speaking with AutoCar, Adrian Hallmark mentioned that the recent launch of the F-Type has allowed the company to begin considering new additions to their lineup. As he explained, "We were the founding members of the sports car club. Without a sports car in our range, it has been possible for people to lose orientation about what Jaguar stands for."
Without giving much away, Hallmark did acknowledge that an entry-level sedan and crossover are prime candidates to make it for production although he added, "Whatever we do will be driven by the three pillars of our brand: innovation, design and performance leadership."
Speaking with AutoCar, Adrian Hallmark mentioned that the recent launch of the F-Type has allowed the company to begin considering new additions to their lineup. As he explained, "We were the founding members of the sports car club. Without a sports car in our range, it has been possible for people to lose orientation about what Jaguar stands for."
Without giving much away, Hallmark did acknowledge that an entry-level sedan and crossover are prime candidates to make it for production although he added, "Whatever we do will be driven by the three pillars of our brand: innovation, design and performance leadership."
