MINI U.S.A has launched a new digital campaign titled DoItForTheDrive in celebration of International Women's Day 2020.
In 1962, MINI - a long-time champion for women before mainstream embracement - welcomed legendary female Rally Driver Pat Moss to the Tulip Rally, delivering the first victory for MINI. This win was instrumental in helping MINI take the rally world by storm, leading to wins at three Monte Carlo Rallies.
The current digital and social campaign continues MINI's tradition of championing women by featuring a video showcasing Pat's story, which is narrated by her daughter Susie. Other prominent women throughout history are also highlighted in the campaign. Content from the campaign can be found on MINI U.S.A's Facebook page here.
