Volvo Cars launches 'M', a new brand that will expand the company's global mobility operations. 'M' will learn about its user's needs, preferences and habits, personalising the customer relationship whilst providing dependable, on-demand access to cars and services through an intuitive app. It will debut in Sweden and the U.S.A in the spring of 2019.
"Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. 'M' is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission 'Freedom to Move'," said Hakan Samuelsson, Volvo Cars President and Chief Executive.
In addition to a team of experienced and sought-after digital software engineers and leading talent, 'M' draws on 20 years of learnings and data from Sunfleet, Volvo Car Group's car-sharing pioneer. Sunfleet is the leading car sharing company in Sweden with 500,000 annual transactions and a fleet of 1,700 cars. It will be fully integrated into 'M' in 2019, making the service available to all existing Sunfleet members.
Further information about the 'M' service will be released later this year.
