The First Edition of the all new Volvo XC90 - 1,927 individually numbered cars only available for sale via digital commerce - was sold out in just 47 hours after it was released on Wednesday afternoon. Most of the cars were reserved within one hour from sales start and apparently, at its peak, around seven cars were sold per minute. The innovative sales launch celebrates the year Volvo was founded.

The 1,927 First Edition owners will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.

The Onyx Black exterior and eight-spoke 21-inch inscription wheels are combined with an interior featuring Nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.

The cabin is dominated by a large tablet-like touch screen in the centre and functions as the heart of all new in-car control systems. This enables the cabin to be virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet based products and services.

First Edition models headed for the U.K. will be powered by a 225bhp rated D5 twin turbo diesel engine linked to an eight-speed automatic transmission.

Despite the alluring design and a premium futuristic cabin, safety is not compromised with the most comprehensive and technologically sophisticated standard safety package available, including two world first safety technologies: a run-off road protection package and auto brake at intersection capability, among other safety features from the Swedish marque.