Audi is facing up to the challenges of the present day, but also confidently embracing the future with ambitious plans. Following a year that was impacted by the diesel crisis, the company intends to continue pushing forward with its strategic transformation, the details of which have just been outlined to shareholders by the Board of Management at its Annual General Meeting in Neckarsulm, Germany.
"We are rejuvenating our model portfolio enormously and will renew five existing core model series by mid-2018," stated Rupert Stadler, Chairman of the Board of Management of Audi AG. "In addition, we will expand our successful Q family by 2019 with two new concepts - the Audi Q8 and the Audi Q4 - and we will launch our battery-electric e-tron models." Audi plans to launch three new electric models by 2020, after which the brand will gradually electrify models in each of its core series.
The focus this year is on top-end models with the new generations of the Audi A8 and Audi A7. The premium manufacturer will unveil the A8 at the first Audi Summit to be held in Barcelona on 11th July. With this new event concept, the Ingolstadt-based company will create an exclusive presentation format all around the Four Rings. "There, we will show the world everything that defines Vorsprung durch Technik and our brand," explained Stadler.
