Swedish electric performance brand Polestar has opened its first European Space in Oslo, Norway, changing the face of the traditional automotive retail model.

The Oslo Space demonstrates the brand's new retail concept, combining minimalist design with seamless digital interactivity. At the new Oslo Space, consumers will be able to define the entire customer journey from initial enquiry through, if they wish, to the delivery of their chosen Polestar model.

The city-centre location removes the need to make special effort to engage with the brand while breathing new life into a historic building. Customers will have the chance to experience every aspect of the hassle-free experience that defines the Polestar brand and its products.

Inside this modern retail environment, Polestar Specialists, acting as brand ambassadors on a non-commissioned basis, will engage with and inform customers about the company and its products. Test drives can be conducted on-site, deliveries can be scheduled to home or office addresses, and there is no held stock to try and persuade buyers away from their personalised configuration.

Those wishing to order or reserve a Polestar in the initial launch markets can complete the process through the Polestar app or website either in the comfort of their own home in their own time, or under the guidance of a Polestar Specialist in their chosen Polestar Space.