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Audi is supporting medical and social institutions by providing $7.9 million in emergency aid for the COVID-19 crisis.

04 Apr 2020 | International News : Germany

In light of the COVID-19 crisis, Audi is supporting medical and social institutions in its home regions and providing humanitarian aid at the national and international level.

The company is providing $7.8 million in emergency aid for this purpose.

Audi's campaign, the 'AudiTogether' hashtag, represents the solidarity of the brand, the employees and Audi fans across all markets
The first major cash donations are already underway. On 30 March 2020, Audi AG handed over a total of $0.94 million to the hospitals at its home sites in Ingolstadt and Neckarsulm.

In Ingolstadt, Audi is also now also supporting the challenge 'sprint4local - one week for Ingolstadt'. Initiated by the Digital Startup Centre of the Ingolstadt region and IFG Ingolstadt, participants will have the opportunity here from 1 to 7 April 2020 to develop ideas virtually on how the Ingolstadt region can overcome the challenges of the crisis.

The international sites of the Audi Group are also providing local support in their regions: Audi Brussels and Audi China for example, are already providing medical equipment. Audi Hungary will make a cash donation to the Gyor Hospital. Further measures are currently being planned in detail at all sites.

Violinist Lisa Batiashvill will be the Artistic Director for the Audi Summer Concerts
Meanwhile, Violinist Lisa Batiashvili, Artistic Director of the Audi Summer Concerts, will give an exclusive concert on 14 April 2020 together with the famous musicians Maximilian Hornung, Francois Leleux, Sarah Christian und Jano Lisboa at Audi in Ingolstadt.

This concert will be delivered through Audi's Facebook and their YouTube channel and will also be streamed on Audi's website so that all interested parties can experience it live on the internet.

Under the '#AudiTogether' hashtag, Audi is showing its attitude worldwide as a company in times of the COVID-19 crisis. The motto 'We are in this together' stands for the solidarity of the brand across all employees and Audi fans from all markets and social media channels.

The initiative is also flanked by participative activities, which start with the #FourRingsChallenge. Here, interested parties can creatively present the Audi rings. In the next few days, further social media activities will be launched on the global Audi channels, including several quartets on Instagram displaying the features of the Audi A3 and the Audi e-tron Sportback.
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