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Kia and tennis legend Rafael Nadal extend their brand ambassador partnership in an interactive livestream training session.

29 Jul 2020 | International News : Korea


Kia Motors Corporation, the major partner of the Australian Open, has announced a five-year partnership renewal with tennis all-time great Rafael Nadal via a global live stream training session. The broadcast gave fans the opportunity to help get Nadal back to match fitness as he prepares for his return to the court.

The renewal signing will extend the Nadal-Kia partnership beyond the 20-year mark, as then-young tennis phenom was first sponsored by Kia Spain back in 2004 before becoming Kia's Global Brand Ambassador two years later at only 19 years of age.

Aired from the Rafael Nadal Academy in his hometown of Mallorca, Spain, the livestream aimed to 'GetRafaMoving' with fans joining to vote in real-time. Through a series of emojis, fans had total control and tailored the session based on what they wanted to see most from Nadal. Throughout the unique training session, Nadal took on a range of drills from knocking down targets from baseline to returning over balls with amazing trick shots.

The livestream was hosted on Nadal's official Facebook page here on Friday 24 July 2020 and can be found on Kia's worldwide social channels.
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