Marking the festive season, Polestar has collaborated with fashion designer Alexander Stutterheim for a timely project. Alexander Stutterheim is the founder of the eponymous raincoat brand that took the world by storm when launched in 2011, as well as his latest adventure, John Sterner.
John Sterner is a slow fashion knitwear brand with its entire supply chain and manufacturing facility located in one area, on the small, wind battered island of Oland, off the Swedish coast. On a simple patch of land, Stutterheim keeps a flock of sheep, and right next to it, his 'Flagsheep store'.
Polestar believes that designing timeless products to have a longer life cycle will reduce consumption and prolong usability, be it automotive or fashion
This led to the Wool Express. A Polestar 2, charged with green energy, left Oland in early December with a boot full of woolly scarves and jumpers, headed for customers in the Swedish capital of Stockholm.
Stutterheim places emphasis on 'slow fashion'. Locally sourced materials, timeless design, respect for the environment, attention to detail and more mindful consumption. "We're trying to be an open, holistic brand," he says of his eco-luxury knitwear line, "one that challenges the mass production industry's values."
This appreciation for detail, timelessness, and greater sustainability is what led Stutterheim to Polestar in the first place. Looking for a greener method to deliver products to customers, Polestar's design-led sustainability ethos echoed with his values. Polestar believes that open collaboration leads to innovation.
