Burlen, owners of the J40 Motor Company, has acquired the Austin trademark, which allows it to manufacture new pedal cars, parts, and accessories under the iconic name.
Rising from this acquisition is Austin Pedal Cars, which has been launched with immediate effect. The renowned J40 Motor Company will also become a sub-division of Austin Pedal Cars as a J40-specific parts, accessories, events and experiences brand.
The acquisition of the Austin trademark looks to keep the brand's legacy alive The first public appearance of the Austin Pedal Cars name will be at the 2022 Goodwood Revival event, where the brand will launch an all new J40 prototype continuation pedal car. In addition, Austin Pedal Cars plans to launch a series of new Austin pedal car models over the coming years.
Mark Burnett, Managing Director of Burlen, remarked that Austin as a brand will live on in the hands of his company, keeping the brand's history and legacy alive for future generations. Burnett also stated that Austin will do this by creating further Austin models whilst also enhancing their parts, clubs and community offerings.
Rising from this acquisition is Austin Pedal Cars, which has been launched with immediate effect. The renowned J40 Motor Company will also become a sub-division of Austin Pedal Cars as a J40-specific parts, accessories, events and experiences brand.
Mark Burnett, Managing Director of Burlen, remarked that Austin as a brand will live on in the hands of his company, keeping the brand's history and legacy alive for future generations. Burnett also stated that Austin will do this by creating further Austin models whilst also enhancing their parts, clubs and community offerings.
