BMW has launched Freude.Forever internationally, a sustainability magazine that strives to convey a sensory experience, mindset and sustainability - haptically, visually and in terms of content. BMW is seeking to reach a customer segment that is interested in peeking outside the box and tackling the issues of the future here and now.
Published periodically to mark specific occasions or events, each issue of the magazine will focus on a single theme, with the first one exploring the link between modern luxury and enduring sustainability.
Each article will feature one of the seven senses, which is conveyed through the magazine's layout Focusing on human concerns, each article will touch on one of the seven senses, also conveyed through the magazine's layout: Hearing, Smell, Taste, Movement, Touch, Proprioception, Sight.
The first issue focuses on first-hand insights into new, sustainable luxury while shedding light on technological progress. A designer of sound-absorbing furniture is featured, for example, and the inventor of a laboratory technique that revolutionises the manufacturing process for perfumes and fragrances to ensure sustainability.
Freude.Forever starts with a circulation of approximately 150,000 copies worldwide, 50,000 of which will be in German and 100,000 in English. The elegantly designed, 140-page collectable magazine will be available from newsagents, at airports, at selected partner hotels and online from 21 September 2022.
Published periodically to mark specific occasions or events, each issue of the magazine will focus on a single theme, with the first one exploring the link between modern luxury and enduring sustainability.
The first issue focuses on first-hand insights into new, sustainable luxury while shedding light on technological progress. A designer of sound-absorbing furniture is featured, for example, and the inventor of a laboratory technique that revolutionises the manufacturing process for perfumes and fragrances to ensure sustainability.
Freude.Forever starts with a circulation of approximately 150,000 copies worldwide, 50,000 of which will be in German and 100,000 in English. The elegantly designed, 140-page collectable magazine will be available from newsagents, at airports, at selected partner hotels and online from 21 September 2022.
