Lotus has announced the appointment of Ben Payne as Chief Creative Officer (CCO) for Lotus Technology. Payne has most recently been Managing Director and Head of Studio at Lotus Tech Creative Centre (LTCC) in Coventry, U.K. He remains in charge of the LTCC team, which is leading the design of the new, all-electric range of cars
Ben's new role as CCO also expands his remit to cover all creative aspects of the Lotus lifestyle vehicles and co-ordinating the design output of visual assets for the Lotus brand. The LTCC team works in close collaboration with the sports car design team at Hethel, which is led by Design Director, Russell Carr.
Ben's new role as CCO also expands his remit to cover all creative aspects of the Lotus lifestyle vehicles and co-ordinating the design output of visual assets for the Lotus brand. The LTCC team works in close collaboration with the sports car design team at Hethel, which is led by Design Director, Russell Carr.
