Lotus appoints piano master as new Friend of the Brand

Lotus has a new friend apparently.

The firm has announced that world-renowned Pianist Lang Lang is now an official Friend of the Brand, marking a new partnership described as being built on the shared pursuit of precision, performance, and excellence.

Lotus states that Lang Lang is a globally recognised talent, and that his dedication to mastery through discipline and refinement closely mirrors the firm's engineering philosophy, where every detail is shaped to deliver pure driving performance.

Lotus further adds that its constant pushing of the boundaries of automotive innovation is reflected in the commitment to precision and control that lies at the heart of Lang Lang’s musical craft.

Lotus and Lang Lang state that they will explore creative collaborations across performance, design and lifestyle experiences worldwide.