Dacia celebrates its 10-year presence in the U.K.

Dacia has just celebrated its 10 years of operations in the U.K.

The brand utilised the 2012 Goodwood Festival of Speed to unveil the now iconic Duster as an early teaser, ahead of the first arrivals in the U.K. The famed Sandero supermini and Sandero Stepway soon complemented the Duster and a decade later, the models continue to feature in the Dacia range.

Dacia states that it has sold a total of 240,010 vehicles in the U.K., with the Duster, recording a total of 88,488 sales, remaining the most popular model. Glacier White has also proved the most popular colour in the U.K. over the years.

The firm rolled out a new visual identity in 2022, and currently commands a total of 3.1% retail market share in the U.K.