Bugatti of the Americas has appointed Sascha Doering as its new Chief Operating Officer.
In his new role, Sascha will oversee, shape, and implement Bugatti's core brand and business strategies. Part of this role will also include enhancing the Bugatti experience in North America for its valued customers and dealer network, as well as seamlessly managing the transition into the new Bugatti Rimac joint company.
Sascha joins Bugatti of the Americas with a career that has seen more than 15 years of delivering outstanding achievements in the automotive industry, with a specific focus on realising innovative game changing milestones in the automotive luxury and technology sectors. He established and evolved various business, brand and operating functions at Automobili Lamborghini North America.
More recently, Sascha successfully established Automobili Pininfarina's initial North American distribution network and commercial operating functions while later continuing his work with the brand as an Executive Advisor. His experience further extends into the electric mobility space having previously co-founded and served as the CEO of MODOS Technologies, an on-demand mobility platform, as well as Director of Sales for premium EV maker Faraday Future.
In his new role, Sascha will oversee, shape, and implement Bugatti's core brand and business strategies. Part of this role will also include enhancing the Bugatti experience in North America for its valued customers and dealer network, as well as seamlessly managing the transition into the new Bugatti Rimac joint company.
Sascha joins Bugatti of the Americas with a career that has seen more than 15 years of delivering outstanding achievements in the automotive industry, with a specific focus on realising innovative game changing milestones in the automotive luxury and technology sectors. He established and evolved various business, brand and operating functions at Automobili Lamborghini North America.
More recently, Sascha successfully established Automobili Pininfarina's initial North American distribution network and commercial operating functions while later continuing his work with the brand as an Executive Advisor. His experience further extends into the electric mobility space having previously co-founded and served as the CEO of MODOS Technologies, an on-demand mobility platform, as well as Director of Sales for premium EV maker Faraday Future.
