Bugatti opens new Geneva showroom

Bugatti has celebrated the opening of its new Geneva showroom, which was created together with regional partner Pegasus Automotive Group.

The new space has been designed to host discerning guests, customers, and owners alike in an elegant, immersive vitrine for Bugatti in the French-speaking region of Switzerland.

The new Bugatti Geneva showroom was created together with regional partner Pegasus Automotive Group

Officially marking the opening of the new showcase in the marque's singularly inimitable style, Bugatti Geneva - represented by Dr Saeed Dana, CEO of Pegasus Automotive Group, and Aissa Linder and Laurent Pernet, respectively COO and CEO of Pegasus Automotive Group Geneva - hosted an exclusive celebration attended by a select group of Bugatti owners, valued partners, and senior leadership.

The growing strength of Bugatti Geneva extends beyond the boundaries of the showroom, with a state-of-the-art workshop offering meticulous aftersales care. The first service carried out at the end of 2025, several clients have since entrusted Bugatti Geneva with their automobiles for maintenance, including examples of the Veyron, Chiron, Divo, and W16 Mistral.