Collaborative marketing is nothing new to Marvel Studios. See for example, this, or this more local collaboration. But this latest one is something different.
Isuzu U.K., of all brands, is now joining in on the collaboration with Marvel Studios, just in time for the release of Guardians of the Galaxy Vol. 3, an action-adventure and the third instalment of the series.
Isuzu states that, just like its D-Max pickup, the film is bringing back its expertise in delivering adventure but with a new style. The film will see the beloved band of misfits settling into life on Knowhere before being upended by the echoes of Rocket's turbulent past, forcing Peter Quill to rally his team on yet another dangerous mission to save Rocket's life.
A marketing campaign will follow this collaboration, set to take the form of digital advertising across motorway service stations and convenience stores, alongside other digital and social media platforms in the U.K. These will showcase the new Isuzu D-Max, set in a cosmic setting aligned with the space element of the film.
Isuzu U.K., of all brands, is now joining in on the collaboration with Marvel Studios, just in time for the release of Guardians of the Galaxy Vol. 3, an action-adventure and the third instalment of the series.
Isuzu states that, just like its D-Max pickup, the film is bringing back its expertise in delivering adventure but with a new style. The film will see the beloved band of misfits settling into life on Knowhere before being upended by the echoes of Rocket's turbulent past, forcing Peter Quill to rally his team on yet another dangerous mission to save Rocket's life.
A marketing campaign will follow this collaboration, set to take the form of digital advertising across motorway service stations and convenience stores, alongside other digital and social media platforms in the U.K. These will showcase the new Isuzu D-Max, set in a cosmic setting aligned with the space element of the film.
