Beyond styling, the European-specification 2013 Fiesta features new technology intended to help drivers avoid low-speed collisions, a first in the segment, Ford said. The system, called Active City Stop, uses Lidar optical sensing technology across the windshield to alert drivers of a possible crash.

Under the hood is a new 1-litre, 3-cylinder EcoBoost engine producing 99 horsepower, which is paired with a six-speed manual transmission.

The interior is typical Fiesta-cozy, with a deeply raked windshield, excellent visibility and a steering wheel that would not be out of place in an Audi. Another innovation for European customers is the debut of MyKey, which allows owners to activate speed limitations.

Also on hand at the Ford stand was the Fiesta's feisty brother, the ST, which is scheduled to go on sale in Europe this year to compete against the Fiat 500 Abarth, various Minis and hotted-up hatchbacks from Renault and Peugeot.

This junior ST uses a turbocharged EcoBoost 1.6-litre 4-cylinder engine good for 180 horsepower and 240Nm of torque, and has a manufacturer-claimed top speed of 220km/h. The red-orange ST on display here had bolstered Recaro seats and an upgraded interior package.