Mazda unveils new design project based on the KODO design language

Mazda's global Head of Design, Ikuo Maeda, joined Peter Birtwhistle and Derek Jenkins, Mazda's European and North American respective Design Chiefs to present a piece of furniture that is centred around the KODO theme - the KODO Chair. 

Despite being stationary, the futuristic KODO Chair clearly exudes motion. Mazda claims there are distinct parallels between the chair and KODO design penned Mazda models.

Details like the ready-to-pounce, forward leaning stance conveying the sudden release of pent-up energy, beauty and precision capture the true spirit of Japan - according to its designers at least.

"We're here to share our creative vision, expand our horizons, and be inspired in such a stimulating environment and, I hope, we will inspire others. We believe the approach we've taken with the new KODO Chair could influence our future car designs. Our attitude is to accept any challenge if we believe we can create something unique. This is the way to develop a Mazda vehicle," said Maeda, who was in charge of KODO's development. 

The KODO chair was unveiled at the Mazda Con-Temporary Space (MACS), a special venue set up by Mazda in Milan's fashionable Zona Tortona district for the company's design week festivities. MACS also has the all new Mazda6 on display, as well as an unique exhibit by Italian artist Giuliana Cuneaz.