Narrow patches of rubber that measure no more than a few centimetres wide each helps to determine handling characteristics that separate an ordinary vehicle from an extraordinary one. Known as tyres, they are integral to a car's performance.

Bridgestone is well aware of this and is conveying this message across with its new performance tyre offering - the Potenza Adrenalin RE003.

Bridgestone Potenza Adrenalin RE003

Several years after its launch, the Potenza sub-brand of Bridgestone quickly grew to boast one of the most popular performance tyre lineups in the market.

Designed for medium class sports cars, and drivers who want to experience sporty street driving, the RE003 is the latest incarnation of the Adrenalin range, replacing the excellent Adrenalin RE002.

There are several key enhancements in the new tyre, such as the Triple and Half Groove that optimises overall rigidity and contact with the road, thus provider quicker response to instil confidence in the driver.

The tyre's silica-based compound has also been improved to provide better wet handling, and this is aided by the Pulse Groove - a wave-like pattern inspired by the development of motorsport tyres (this is also an existing feature in the Adrenalin RE002). With its unique design and function, the Pulse Groove offers better drainage capabilities and provides hydroplaning resistance to a whole new level.

The new Adrenalin RE003 also has a cool lightning bolt tread pattern down the right side of the tyre and the fancy name for this is the Connection Block, which provides powerful traction and handling stability in dry conditions.Ride comfort with the new tyre has been significantly enhanced over its predecessor to deliver a relaxing journey without compromising the purpose of sportiness. Part of this is contributed by the minimised noise of the new tyres, allowing drivers to enjoy the other 'soundtrack' of their performance cars.

In order to cater to a wide variety of cars, the new tyre is available in 46 different sizes, fitting 15-inch to 20-inch rims. This ensures that almost any performance-minded motorist can have Bridgestone's evolutionary performance tyres on their car.

So while the Adrenalin RE002 featured exceptional performance, the Adrenalin RE003 is built to impress the driver more. It maintains grip in both wet and dry driving conditions, allows for sharp, responsive handling without sacrificing comfort, and is designed for a spectacular performance in corners.

In conjunction with the launch of the Adrenalin RE003, Bridgestone Tyre Sales Singapore is bringing back its popular SG50 promotion. Purchase a set of four Bridgestone tyres and get an instant $50 off when you register for Bridgestone Assurance online.

Each customer is also entitled to participate in the grand lucky draw, to stand a chance of winning a three days and two nights' staycation (worth $2,500) at Fairmont Singapore to watch the SG50 celebrations live!

In addition, customers who purchase the new Adrenalin RE003 will receive a limited edition Adrenalin RE003 CashCard. This promotion is valid from 1^st April to 21^st June 2015.

The Adrenalin RE003 is available at Bridgestone's wide range of authorised retailers located around Singapore. Their information can be found here.