Rolls-Royce Motor Cars brings seventh generation Phantom to an end

Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016.

This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all new aluminium architecture, which will underpin every future Rolls-Royce arriving in market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith.

"As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged," commented Director of Design, Giles Taylor. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again."

Unique features will include a Tailgate Hosting Area; laser etched armrests depicting the original launch locations of 100EX in Villa D'Este and 101EX in Geneva; Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce's history.