Rolls-Royce Motor Cars unveils the Coachbuild Collection

Rolls-Royce is bringing a whole new proposition to super-luxury with the introduction of the Coachbuild Collection, which combines a true coachbuilt motor car and an extraordinary multi-year programme of experiences.

Coachbuilding has been an integral part of Rolls-Royces' history ever since the marque was founded, with founders Charles Roll and Henry Royce introducing one critical constraint: Fixed proportions around the radiator ensured every motor car remained unmistakably a Rolls-Royce. That discipline still endures today.

As such, a Coachbuild Collection begins with a true coachbuilt motor car: A wholly unique body style formed, built, and handcrafted by the marque's Coachbuild department. These motor cars will be fully homologated, road-legal, and created to be driven. Each Coachbuild Collection will be strictly limited in number and will never be repeated.

The first Rolls-Royce Coachbuild Collection will be a fully electric motor car, paying tribute to the fact that many of the collectors who inspired the Coachbuild Collections programme are existing Spectre owners.

Rolls-Royce has said that further details of this inaugural Coachbuild Collection will be announced in April 2026.