Martin Kuehl has been appointed Director of Audi Sport customer racing Asia, effective 1 June 2017. He takes over the position from Bernd Goeres who, after five successful years based in China, returns to Germany for a role at Audi Sport GmbH.

Kuehl has been Head of Corporate Communications at Audi China since 2011 and in addition has been Spokesman for the Audi R8 LMS Cup since the debut of the Asian series in 2012. In 2016, the Hamburg-born German became a member of the Audi Sport customer racing Asia steering committee.

Goeres played a leading role in the success of the Asian customer racing platform of Audi, with the Audi R8 LMS Cup at its centre. Teams and drivers of Audi race cars now participate in the new Blancpain GT Series Asia, the China GT Championship, GT Masters China, and the TCR Asia Series, in addition to all the major, regional stand-alone endurance races.