The new Audi Sport Brand Book has received three awards at this year's Red Dot Award: Communication Design. The painstakingly produced Brand Book from Audi Sport GmbH took the renowned award in the 'Books' category while the Brand Book movie 'Rodeo' took the Best of the Best award in the 'Film Craft' category. Another Brand Book film titled 'Tunnel' also received a Red Dot Award in the 'Film Craft' category.
Three chapters - 'Performance', 'Perfection' and 'Passion' - characterise the Brand Book and the main characteristics of Audi Sport. 154 pages let readers experience the entire spectrum of the brand, starting with the customer racing engagement, the current R and RS production to personal driving experiences and emotions of racing legend Tom Kristensen.
Three of the exclusive stories are supplemented with high-quality movies. These can be accessed directly from the book via QR codes or viewed on Audi's social media channels and on www.audi.com. "The Audi Sport Brand Book provides an insight into the world of our performance brand," says Stephan Winkelmann, Managing Director of Audi Sport GmbH. "The book illustrates our idea of systematic technology transfer from motor racing to volume production."
