The highly anticipated new Rolls-Royce Cullinan luxury Sport Utility Vehicle (SUV) made its South East Asian regional debut in Singapore last evening, at a glittering reception held atop the covered swimming pool of the Ritz Carlton Millenia.

The launch showcased some of the pre-production challenges that the Cullinan went through to truly defy it by its tagline, 'Effortless, Everywhere.' After the reveal, guests and the media were invited to take a closer look at the car and the elements that make it pure luxury. 

Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, "Today we present all new Cullinan - the Rolls-Royce of SUVs."

"This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that the Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury."

Adding on to Mr. Harris' positive remarks at the reception, Renee Chua, Managing Director, Rolls-Royce Motor Cars Singapore said, "The Cullinan is highly-anticipated in Singapore, an all new model that also completes a prolific range of offerings from the marque. Singapore's importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan's broader appeal."

Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, the Cullinan is Rolls-Royce's first-ever SUV.

The all-wheel drive high-bodied car is only the second Rolls-Royce to be underpinned by the marque's proprietary Architecture of Luxury, and promises to redefine luxury travel as Effortless, Everywhere, without sacrificing the brand's legendary 'Magic Carpet Ride.'

Strength and power underline the Cullinan's design for supreme luxury. Head lights and air intakes are deep set into the front face, with a prominent brow accentuated by daytime-running LEDs. A newly-designed chamfered Pantheon grille protrudes forward to denote strength, combining with defined vertical and horizontal lines create a powerful visage.

The Cullinan comes with coach doors, and is the only SUV to feature this Rolls-Royce signature method of entry and egress. Inside, occupants are treated to authentic Rolls-Royce luxury and craftsmanship. 

For those not behind the wheel, the world's most spectacular scenery can now be from a privileged position.

Those in the rear sit higher than those in the front of the car on Rolls-Royce's Pavilion Seating, enjoying grandstand views of their surroundings thanks to the large glazed area of the Cullinan's side windows and industry-leading panoramic glass roof. The cabin can be commissioned in two formats - Lounge Seats or Individual Seats.

The former caters to families - creating space for three passengers in the rear, and featuring fold-down seats for the first time in a Rolls-Royce.

Unique to the super luxury SUV sector, the Cullinan in Individual Seat format incorporates a glass partition that isolates the passenger cabin from the luggage compartment, creating a silent sanctuary for its occupants. Perfect for Singapore's tropical climate, the sealed cabin also means Rolls-Royce clients can remain at the optimum temperature even when the luggage compartment is open.

At the heart of the Cullinan sits a 6.75-litre twin-turbocharged V12 engine, developed from the ground up to provide effortless torque at extremely low revs. Peak motivation at 850Nm is available from just 1,600rpm, coupled to an all-wheel drive system via an eight-speed transmission, enabling Cullinan to rise from the get-go with grace and pace. 

Complementing the powertrain is the Cullinan's four-corner air suspension system, giving the car unmatched levels of versatility. 

Rolls-Royce's Bespoke Collective will enable patrons of the Cullinan to pursue their interests through the Recreation Module, which comprises a motorised drawer housing specialised equipment specific to each owner's pursuits.

Whether it be Fly fishing, photography, rock climbing, or simply sitting and taking in the view - the Cullinan is enhanced with the imaginations of our patrons, as their broader lifestyles are thoroughly expressed through compartments of the Recreational Module. Alternatively, patrons can also choose to have the ultimate space from which to take in a sunset on East Coast beach with a loved one - electronically-deployable seats and a folding table that combine to form the Viewing Suite.

The Rolls-Royce Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior.

Prices as of press time (excluding COE)

Rolls-Royce Cullinan - $1,268,888