Where would you live if you could commute each workday in an autonomous driving, fully-functional, connected, comfortable, mobile office space? What if the service was provided via an on-demand subscription basis? Or what if it was provided by one employer yet not another - which company would you work for?
The concept environments reflect the potential for change in the fundamental structure of how people live, by transforming unproductive or boring travel time into useful and enjoyable minutes or hours on the road.
The 360c is based on a fully-autonomous, electric car without a human driver. It reimagines how people travel, how they engage with friends, family and contacts, and how they can recapture time while travelling.
The concept presents four potential uses of autonomous driving vehicles - a sleeping environment, mobile office, living room and entertainment space - representing an attractive travel option that could rival air, bus and train providers, but with competitive advantages in comfort, convenience and privacy.
With the 360c, Volvo Cars also explores opportunities to expand its business model beyond that of a traditional car manufacturer. The company anticipates strong customer interest from a range of different industries.
One example of this is the 360c's potential as a lucrative competitor to short-haul air travel, a multi-billion dollar industry comprising airlines, aircraft makers and other service providers. The 360c's sleeping environment enables first-class private cabin travel from door to door, without the inconvenience of airport security, queuing, noisy and cramped airliners.
