Following on from its successful SUV offensive with the launch of C3 Aircross SUV and C5 Aircross SUV - with 300,000 and 200,000 sales respectively - Citroen is ready for the next stage in the rollout of its product strategy, focusing firmly on the hatchback market.

With more than 1,700,000 cars sold in Europe in 2019 - nearly 11% of total passenger car sales - the compact hatchback segment is significant within the European market.

The new e-C4 and C4 have all the qualities needed to shake up standards in a segment that is already in the process of reinventing itself, surpassing expectations for the segment, while offering a modern concept that is full of character.

Citroen's line of compact cars has been a success story for 92 years covering ten generations. A run of models accounting for nearly 12.5 million sales, each acknowledged for their character, comfort and compliant ride throughout the decades: 1928 C4, Ami 6/Ami 8, GS/GSA, BX, ZX, Xsara, 2004 and 2010 C4, and C4 Cactus.

With its elevated and assertive posture, the new body shape combines the elegance and dynamism of a hatchback, while subtly adopting certain SUV design forms for added strength and character. Aerodynamic and fluid, the design features new LED V-shaped front and rear lighting signatures, and a new expression of style that is more assertive, muscular and dynamic. The warm and high-tech interiors instantly express well-being, comfort and modernity. Each customer will be able to configure their car to suit their preferences, with 31 exterior colour combinations and six ambiences inside the cabin.

The new e-C4 is the fifth model launched as part of Citroen's electrification offensive - after the C5 Aircross SUV Hybrid, the Ami, the e-Dispatch and the e-SpaceTourer. In effect, the new C4 offers customers the comfort of choosing between three types of efficient and high-performance powertrains - the all-electric 134bhp powertrain with a range of 350km, Euro 6d certified petrol engines from 99bhp to 153bhp, and diesel engines with outputs from 108bhp to 128bhp.

The new e-C4 and C4 herald a new stage for the Citroen Advanced Comfort programme, offering all-round comfort with a focus on every aspect of on-board well-being.

Suspension with Progressive Hydraulic Cushions and Advanced Comfort seats deliver driving comfort. Travelling comfort is enhanced by generous interior space, including 'Best in Class' rear knee room, clever storage compartments and Smart Pad Support Citroen. Comfort of use comes from the 20 driving assistance technologies, including Highway Driver Assist - a level two semi-autonomous driving system - and six connectivity technologies. The serenity is amplified further on the new e-C4, which adds all the benefits of e-Comfort - silence, smoothness, ease and pleasure of use.