Under the motto 'Let's talk about progress', Audi invited experts from all over the world to take the virtual stage at the international Bits and Pretzels start-up conference.

In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today's world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi's virtual programme and gave their interactive input via online chats.

On the afternoon of 30 September 2020, Audi invited participants to join varied events on the virtual stage. To kick-off, Hildegard Wortmann, Audi Board Member for Sales and Marketing, talked to Cawa Younosi, Head of Human Resources at SAP Deutschland, on the subject of new leadership and learning from the times that we live in.

Henrik Wenders, Senior Vice President for the Audi brand, also discussed the topic of building a successful brand. As a highlight, he gave the first showing of the new advertising spot for the Audi brand campaign, thus initiating the worldwide launch of a new era for Audi.