New research conducted by Peugeot found that more than half of children surveyed in Britain want their parents to be more environmentally friendly, including switching to electric or plug-in hybrid vehicles.

More than two-thirds of children in the study said they have starting caring more for the environment in recent years, with 67.8% of all children believing electric and plug-in vehicles are good for the planet. More than half of the parents taking part (55.3%) said their children would like them to own an electric car going forward.

The study, consisting of 1,250 children aged seven to 12 and their parents or guardians, revealed that 54.2% have tried to get their parents to be more environmentally friendly, by recycling, reusing and even switching to an electric or plug-in hybrid vehicle.

The research also revealed the scale of the influence children have on important household purchases, with 72.2% of children saying they are consulted or involved in the purchases their parents make, including buying a new car or choosing holiday destinations.

The news comes after Peugeot revealed the new 3008, which features revised styling, enhanced specification and a choice of plug-in hybrid powertrains. By 2023, Peugeot will offer an electrified variant across its entire model lineup.